How to calculate impressions from mobile app downloads

This lets you easily adjust your budget based on your goals and other places you would like to allocate funds to. The reach estimates for the Google Display Network are the best method of estimating your likely impressions. Google creates your reach estimates based on targeting options and settings. Google includes them to let you adjust your targeting and settings.

When you start a new campaign, you will automatically see your reach metrics on the right side of the screen. As you adjust the targeting and settings, your reach estimates will also change.

Google uses over a dozen factors to estimate your potential reach, including:. Another feature that can help you with how to calculate impressions is the Display Planner.

This planner shows historical CPMs, impression estimates, and reach estimates. When you look at statistics across ideas, you can see the number of total impressions that Google estimates to be available. Remember that the final impressions or clicks will depend on more factors, including the ad quality and your bid. You can only have accurate information on how to calculate impressions after your campaign is already in progress or completed.

At this stage, Google will give you final data that includes the relevant details. All you have to do is visit your Google Analytics page. When talking about impressions and data, impression share data is also worth noting. Google calculates this metric by dividing your number of impressions by the total impressions that your ad could have received. Keep in mind that you will see both the Search impression share and the Display impression share.

Therefore, defining what a session means for your particular app or project is essential. The amount of time that users spend on the app per session. Generally, the more time a user spends on the app, the better, but you may also want to look at session length , as it is related to the number of crashes and uninstalls, and see if there is a correlation. The amount of time between sessions e. More than once per day? Shorter intervals are usually better. This KPI can also be tied to content updates or other timely events to consider with your app.

The number of interactions per session, or how far someone goes on the user journey before closing a session or the app. For instance, going from browsing to making a purchase or leveling up in a game may signify more session depth than logging and checking for new content or using an app that requires only a short time to take advantage of its functionality, like a photo editor or calculator.

Usually, the higher the number, the better for your app, particularly if you rely on advertising for monetization — more screens equals more views or impressions. Averaging the number of DAUs over a month or year is a common way to discern a valuation or the future growth of a project. The number of active users of the app on a monthly basis. Keep in mind that these are tracked as unique visitors who may visit for multiple sessions, so it is useful to pay attention to both KPIs.

The number of times your app is recommended or shared on social media. The higher the number, the better. This is especially important if you have any social media functionality or integration built into your app.

The more users are aware of your brand, the better, but you also want to analyze the diversity of brand mentions. You want a low churn rate. A high one is potentially indicative of functionality problems elsewhere that can be determined by checking when and where the app crashes or users log out or drop off.

Churn rate can also be due to a lack of updates or changes, new content, or new levels of achievement — if your app is a game or gamified in some way. Money may not be everything , but it is certainly important. And you probably want your app to be profitable or financially stable in some way, shape or form. The average amount of value or cash generated per user via in-app purchases, ad impressions or clicks, subscriptions, paid downloads, or other forms of monetization.

Multiplied by the size of the user base or the number of active users, this figure gives a good rough idea of the value of the app as a whole. Combined with the average revenue per user, it can be a great way to determine the total prospective revenue or value of an app. This mobile app KPI is about the amount of time it takes a user who has downloaded and installed the app to make a purchase, whether that is an in-app purchase, an e-commerce purchase, or buying a premium or otherwise upgraded version of the app.

This is a relatively simple and necessary number to track if your app involves any kind of exchange of funds, whether they are in-app purchases, upgrades to a premium version, subscriptions or an e-commerce play. The cost of acquiring a new customer, e. You can determine this number by dividing the total gross revenue during a given period by the sales and marketing costs incurred during the same period. The lifetime value of a customer based on the net profit they generate over time.

In this case, it depends on their spending — in and on the app — in proportion to the cost required for their acquisition. A user pool with a high average CLV is a tremendous asset for a mobile app. Annual profit contribution per Customer X Average number of years that they remain a customer minus the initial cost of customer acquisition. The actual or effective cost of acquiring new customers, including organic discovery methods, paid advertising, and time spent or other expenses incurred during the marketing process.

A source is counted when a customer follows a link to your App Store product page. For details on App Referrers or Web Referrers, choose the corresponding source in the pop-up menu. Learn about measuring user acquisition sources in App Store Connect Help. The conversion rate helps you understand how often users download your app after seeing it on the App Store. To quickly view your conversion rate, click the Metrics tab and select Conversion Rate from the pop-up menu.

View this data by Source Type to see which sources result in the highest conversion rate, or filter by an individual source for more detail. You can use this information to measure performance over time and understand how changes to your product page affect your conversion rate. Campaign links take the user to your App Store product page, and allow you to measure the performance of each of your marketing channels e. Make links for different versions of your marketing creative — such as advertisements with different copy, calls to action, icons, characters, or screenshots — to see which results in more downloads.

If certain elements used in your campaign result in better conversion, you might choose to also use them on your App Store product page. You can also measure downloads from Smart App Banners in Safari or cross-promotions in apps that use StoreKit to display your product page.

Click the name of a campaign for additional details. View the conversion rate of individual campaigns by clicking the Metrics tab, selecting Conversion Rate under Saved Views, and viewing by Campaign. For more information on generating campaign links and measuring promotions, see Measure Campaign Performance in App Store Connect Help. Once your app is available on the App Store, you can see how many downloads and sales you received from customers who pre-ordered your app.

You can also view the number of times a pre-order was placed, cancelled, and fulfilled in the Pre-Orders section of Sales and Trends. Usage data includes only users who have agreed to share their diagnostics and usage information with you. For information about subscriber retention, see Measuring Subscription Performance. A Session is counted when your app is used for at least two seconds, and Active Devices are those with at least one session during a given period.

On the Overview page, you can see the number of Sessions per Active Device and click the number for details. The lower churn rate is a good indicator of a healthy mobile app.

As you can find it by subtracting your retention rate from 1, the formula below gives you the result:. Here is another type of metric showing how to measure mobile app performance.

Of course, you want to gain money from your app. As it is understood from its name, it indicates the number of users on a daily basis. This is one of the valuable mobile advertising metrics that can lead you to do your marketing in previously selected time periods.

According to the feature of your app, there might be a pattern showing which days the number of daily users is less and more. It shows the growth rate of the number of users within a given period or throughout the timeline. It indicates whether the growth rate is slow, steady or high. By analyzing this mobile app performance metric, you can explore the reasons such as advertisement activities or pricing campaigns.

This is one of the mobile marketing metrics that shows the average amount of revenue generated per user. There would be several monetization methods such as in-app purchases, paid downloads or ad clicks. By multiplying the total number of users, you can figure out the total revenue. It shows the amount of cost of acquiring a new customer. This is one of the valuable mobile advertising metrics because to gain new customers, you need to spend on several actions including advertising on social platforms or search engines, attending an event, hiring a content writer and other marketing costs.

Conversion rate shows the rate that your goal is met and it is one of the most beneficial mobile marketing metrics. While conversion means any desired action, the conversion rate is the number of conversions divided by the total number of visitors. There are two conversion rates: Organic and Paid. It measures the amount of revenue generated per any given cost or investment.

As we come into , and the variety and number of channels, platforms, and ad formats only increase, it is important to continue to track ROI. This, is so you can ascertain the most effective channels, ad formats, and platforms to funnel your budget into.

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